The Wisconsin Rapids area is known as cranberry country and proud of it! Our unique agricultural heritage makes the blossom and harvest seasons special to our area. Early settlers thought cranberry blossom resembled the head of a crane, hence the name “crane berry,” which was later shortened to cranberry. Cranberry blossoms are pretty, delicate, pink flowers that bloom in late June through early July. You can join in celebrating the blossom season at the Cranberry Blossom Festival. The harvest season, is the most picturesque time for cranberries, and it occurs late September through late October. During harvest, you can experience all the fall colors over a sea of red berries by taking a drive down the Cranberry Highway, or touring a cranberry marsh.

Cranberry Blossom Festival

June 14-17, 2018
Wisconsin Rapids, WI 54494

The Cranberry Blossom Festival is a celebration of where the berries begin and our blossoming community! The annual four-day festival is filled with berry fun events including, live music, a parade, arts and crafts, a carnival and of course culinary treats featuring Wisconsin’s #1 fruit crop, the cranberry!

Rubi Reds

4081 8th Street South, Wisconsin Rapids, WI 54494
(715) 712-0324Website | Facebook

Rubi Reds is located in the heart of cranberry country. Their sweetened dried cranberries are all-natural and packed with health benefits. They are moist and plump, Wisconsin grown, produced and packaged. Their product line features a variety of cranberry products, as well as additional items which complement Wisconsin’s #1 fruit crop – CRANBERRIES!

Wisconsin Cranberry Discovery Center

204 Main Street Warrens, WI 54666
(608) 378-4878 Website | Facebook

At the Wisconsin Cranberry Discovery Center you can see, touch and taste Wisconsin’s #1 fruit crop! The museum features interactive information all about the cranberry industry and history of Wisconsin cranberries. Cranberries have been grown commercially in Wisconsin for more than 150 years. That’s a lot of history for one tiny berry and by visiting the center you can see the history come to life through videos, storyboards and historic exhibits. After a fun-filled day packed with cranberries, be sure to visit the Taste Test Kitchen and Ice Cream Parlor to satisfy your taste buds. Along with their berry unique gift shop which features a large selection of cranberry products.

Cranberry Highway

Curling past fields and farms, creeks and clouds, waterfowl and other wonders, the Cranberry Highway reveals some of the best fall color you’ll see: the red sea of cranberries coupled with the blazing yellows and oranges of fall leaves. This self-guided drive stretches for almost 50 miles along century-old cranberry beds from Wisconsin Rapids to Warrens, and between Pittsville and Nekoosa. Click here for a map of the Cranberry Highway.

Splash of Red Cranberry Tours

Presented by Pittsville High School FFA
5407 1st Avenue, Pittsville, WI 54466
(715) 884-6412Website

Tour several different area marshes, pick fresh fruit from the vine, and observe testing, cleaning and freezing of the fruit harvest with students from the nation’s only Cranberry Science Class as your tour guides. A scrumptious lunch with special cranberry treats is included with the tour. All monies go toward scholarship and trip opportunities for Pittsville FFA members. Reservations are a must. Tours offered 9:30 am-12 pm.

September 26 and 28, October *2, 3, 5, *9, 10, 12,*16, 17, 19, *23, 24, 26, 2018 (*denotes dates for school age group only). They also have tours available for large groups only (20 or more) October 4, 11 and 18.